MERRMA X CAPELLI

Hair is more than just a physical extension of us — it is a living archive of memory, tradition, and
identity. From childhood moments of comfort—gentle hand braiding, carefully combing — to the
intimacy of a lover’s absentminded caress and the joy of friends styling each other before stepping
into the world together, hair holds within it the traces of connection.

The act of braiding, twisting, and styling has long been an expression of care, a language of love,
kinship, and selfhood that transcends time and place. Our hair and how we adorn it are a deeply
personal and powerful cultural symbol. It is a marker of heritage and belonging — each twist and
turn continues a lineage of creative expression, a ritual of renewal, and a tribute to heritage.

MERRMA x CAPELLI is an invitation to explore this deep relationship between hair, culture and
artistry. Through a curated selection of images from Capelli’s celebrated archive and a tactile
experience of Merrma’s dreamy hair accessories and styling service, the exhibition creates a space to
reflect on the intimate significance of hair. The exhibition considers the individuality of hair and
styling – the innovation, creativity, and ingenuity that define how we use our hair to face the world.
The curated images highlight the endless ways hair becomes an extension of identity, a medium of
self-expression and a mirror of cultural narratives. This space is truly a celebration of the personal and
the collective, where tradition and innovation intertwine – like the strands of a never-ending braid.

The collaboration between MERRMA, a Paris-based brand specializing in Hair Accessories, and
CAPELLI, a globally beloved Instagram moodboard dedicated to art, culture and the storytelling of
hair, was born from a shared love of artistry, storytelling, and the profound cultural significance of
hair. Just as Cappelli curates a global archive that reflects identity, tradition and personal expression,
Merrma draws from the beauty and diversity of nature in crafting accessories that celebrate
individuality and creativity.

MERRMA x CAPELLI proudly presents a space for wonder, self-expression, and celebration
through curated imagery and imaginatively designed accessories.

Text by Lisa Drößel